West Thames College

Adwords Campaign Management 

West Thames College is a college of further and higher education to the west of London.

They required an external resource to manage their Google Adwords account which they used to attract new students to register for a variety of courses, as well as promoting their open days, business training courses and venue hire.

I worked closely with the Digital Marketing team to ensure messaging, targeting and budget was appropriate and optimised conversion rates over the course of campaigns.

I provided the team with regular reports to monitor the success of activity.