Social Media Marketing and PR

Waddesdon Greenway is a new, accessible path linking Aylesbury to Waddesdon in Buckinghamshire.  It is a flagship path, funded by Department of Transport as part of a scheme to connect rural communities to their nearest rail station.  The project was run by Greenways and Cycleways.

I was approached with a brief to build local awareness and engagement with the project to ensure that it is used regularly by the local community and to build a team of volunteers who will be able to manage the path on an ongoing basis after completion.

I set up and manage a Facebook page and supporters' Facebook group and a Twitter profile which have high level of engagement.  I also built links with the local parish council and local press to reach an offline audience.  

The path was opened in September 2018 and records around 10,000 trips a month.