
Managing Customer Data
An active, searchable, well-maintained customer database can help you improve everything from sales to customer service
Benefits of a customer database
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Identify and track new, active and lapsing customers
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Essential for successful email marketing
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Improved sales and customer service
How beadyeye can support your database management
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Data cleaning
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Merging existing data from a variety of sources
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Setting up and reviewing existing databases
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Ensuring processes are in place to comply with GDPR and Data Protection regulations