Managing Customer Data

An active, searchable, well-maintained customer database can help you improve everything from sales to customer service

Benefits of a customer database

• Identify and track new, active and lapsing customers

• Essential for successful email marketing

• Improved sales and customer service

How beadyeye can support your database management

• Data cleaning

• Merging existing data from a variety of sources

• Setting up and reviewing existing databases

• Ensuring processes are in place to comply with GDPR and Data Protection regulations