Interfood Technology are a supplier of industrial food machinery and ingredients with their UK headquarters based in Thame, Oxfordshire.
They initially approached beadyeye marketing to advise on the best approach of managing their customer marketing database which had become difficult to manage and use effectively. I worked with them to determine how the data was used, how it should be structured and the resources available in terms of time and budget to identify a workable solution.
Once this project was underway I was also asked to develop a guide to using LinkedIn for their sales division to both help boost the company profile online and to encourage employees to build relationships with their customers online.
My latest piece of work for the company was a short report on the current status of the company website, with a view to a future search engine optimisation project.