Database cleaning, email marketing & SEO advice
I was initially approached by Cambium to optimise their email marketing database by consolidating multiple databases and ensuring that all data permissions were correct.
I was then asked to implement their email marketing programme using MailChimp. This included regular newsletters and targeted email campaigns.
During this period, Cambium were also redesigning their corporate website. I was asked to review content to improve their search engine optimisation.
In May 2018 I worked with Cambium to ensure that their email database was GDPR compliant.