Time to spring clean your data?
The sun is out, the birds are tweeting and there are signs of snowdrops and daffodils on their way - Spring is definitely in the air. Now is the time to kickstart your marketing plans for 2017 - and making sure your customer data (whether it's on bits of paper, Excel spreadsheets or a more complex database) is up to date. Out of date data is a sure fire way to kill the success rate of your campaigns and miss some potentially great business opportunities. Make sure you have A