i spy with my beadyeye...

Thoughts and opinions on latest trends in marketing covering SEO, Social Media, direct marketing, email design etc.

Time to spring clean your data?

The sun is out, the birds are tweeting and there are signs of snowdrops and daffodils on their way - Spring is definitely in the air. Now is the time to kickstart your marketing plans for 2017 - and making sure your customer data (whether it's on bits of paper, Excel spreadsheets or a more complex database) is up to date. Out of date data is a sure fire way to kill the success rate of your campaigns and miss some potentially great business opportunities. Make sure you have ALL the data Make sure all your contacts are collated in the same place - collect all the business cards, email enquiries and phone records you've received over the past year and add them to your database. If you use any

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