i spy with my beadyeye...

Thoughts and opinions on latest trends in marketing covering SEO, Social Media, direct marketing, email design etc.

2016 Marketing Trends

​What have been some of the key marketing developments over the past 12 months? Decision Making Behaviours Consumers are using online reviews and testimonials to help shorten their decision-making process. It is therefore increasingly important to encourage your customers to leave reviews and incorporate testimonials and case studies in your marketing materials. It is equally important to manage any negative online reviews to minimise their impact by responding to customer's complaints and trying to resolve the issue as quickly and smoothly as possible. Video The launch of Facebook video earlier this year has really seen live video take off. It's a great way to spread the word about your pr

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