beadyeye marketing

The sun is out, the birds are tweeting and there are signs of snowdrops and daffodils on their way - Spring is definitely in the air.

Now is the time to kickstart your marketing plans for 2017 - and making sure your customer data (whether it's on bits of paper, Excel sp...

​What have been some of the key marketing developments over the past 12 months?

Decision Making Behaviours

Consumers are using online reviews and testimonials to help shorten their decision-making process.

It is therefore increasingly important to encourage your customers...

Interested to receive an email from Microsoft last week to announce the launch of Outlook Customer Manager - which appears to be a replacement for the neglected Outlook Business Contact Manager.  

It finally looks like Microsoft have recognised the needs of small b...

Email marketing is a great way for SMEs to establish and maintain relationships with their customers in both B2C and B2B organisations.

Before you start there are a few key points to consider;

How do you get email addresses for your customers?  

You may already...

Working with small manufacturing companies, I often hear 'we don't have the time or people to do marketing' and 'all our business is done through our sales tea

Twitter have relaxed their strict 140 character limit so you can now pack more content into your Tweets @Name will no longer count towards the 140 character

Most companies, however small or new, have a wealth of information about their customers which, if used in the right way, can help grow their business. Do you.

The right tools make social media content easy to create, curate, manage, schedule and analyze - but there are more and more being launched each day - here are